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DeepSeek Ignites a New Era in Mobile AI

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On the evening of February 17, Honor officially announced its ambitious plan to initiate the "HONORALPHA PLAN," targeting the evolution of artificial intelligence (AI) and its implementation within technology ecosystemsThe finer details of this strategy, along with the relevant advancements, are set to be unveiled at the 2025 World Mobile Communications ConferenceEarlier in the month, Honor confirmed that the DeepSeek-R1 online version had been officially launched, supporting various models, including the Honor Magic 7 series and the foldable V2 series.

The "Alpha Strategy" represents a pivotal turning point in Honor's AI strategic layoutIndustry analysts predict that as tech giants invest significantly in AI infrastructure, the technology is likely to emerge as a key variable in the development of future technologies.

A source within Honor divulged to reporters that the internal emphasis placed on this new strategy is remarkably high, led by the company’s new CEO, Li Jian, who will make his debut appearance at this year's MWC.

Li Jian stepping into the CEO role on January 17 was seen as a significant movePrior to this new appointment, he held essential positions, including Vice Chairman and Director at HonorWith the global smartphone market continuing to exhibit fierce competition, particularly amidst the battle between giants like Apple, Samsung, and Huawei, Honor's ability to leverage its AI strategy to carve out a distinct brand identity will be crucial for its globalization efforts moving forward.

In the last year, smartphone manufacturers have made significant strides in establishing foundational capabilities for generative AIThe competition has shifted focus from simply emphasizing technical specifications to a race of who can more swiftly integrate AI into user-facing scenariosWithin this climate of new competition, DeepSeek has notably intensified the stakes.

Just a week prior, Samsung initiated a partnership with Baidu and concurrently announced a collaboration with Zhipu, focusing on Agentic GLM technology

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To add to the excitement, Apple's partnerships for its domestic AI version have also begun to take shape, with Alibaba stepping forward as one of the collaboratorsAdditionally, major players, including Honor, Huawei, OPPO, and Vivo, are aligning themselves with DeepSeek to enhance their respective AI technologies.

According to Guo Tianxiang, research manager at IDC China, the current stage of AI development for smartphones involves predominantly enhancing or upgrading existing featuresFuture developments are likely to introduce new functionalities that utilize AI in a more autonomous agent-like fashion, ultimately distinguishing AI smartphones from traditional devices reliant on third-party apps.

"At present, DeepSeek has yet to establish deep back-end API collaborations with smartphone manufacturers, which would allow reasoning capabilities to be fully integrated into mobile AIHowever, once deeper collaborative efforts with terminal manufacturers begin, it is expected that the pricing models of various AI partnerships will be influenced, leading to significant reductions in AI operational costs for these firms," Guo stated.

Moreover, an AI leader from another smartphone manufacturer expressed to reporters that thanks to the open-source nature of DeepSeek, the capabilities of AI in smartphones will see substantial enhancements in the latter half of the year. "Firstly, the costs for AI integration have dropped significantly, especially beneficial for mid-sized and smaller manufacturers, who can fulfill their AI capability gaps without the need for independent large-scale model developmentThis could hasten the adoption of AI technology in entry-level devices, helping to democratize AI smartphones,” the leader elaborated.

"In addition, as opposed to cloud-based large server clusters, smartphones have traditionally been constrained by size and computational powerThe large models that can run effectively on-device have typically hovered around 7 billion parameters, limiting the scope of applicable scenarios

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However, with DeepSeek, smaller models are now beginning to exhibit considerable reasoning capabilities, thus lowering the thresholds for AI application proliferation," the industry insider further asserted.

Honor’s keen insights suggest that the AI era is reshaping the market for terminal devices at an unprecedented speedToday’s users have moved beyond the basic functionalities and services of traditional devices; they seek products that deeply integrate into their lives, cater to their individual preferences, and deliver exceptional user experiences.

For terminal manufacturers, this evolution presents not just a technological challenge but a transformative shift in business modelsHonor recognizes that merely providing hardware and conventional services isn't sufficient to stand out in a highly competitive marketTo truly cater to the diversifying demands of consumers, it must curate a vibrant and innovative AI ecosystem that adheres to modern users' pressing needs, fortifying its position in the marketplace.

This recognition gave rise to Honor’s Alpha Strategy, which is intricately aligned with a global AI ecosystem visionThis strategy aims to dismantle traditional product and service boundaries by integrating high-quality resources on a global scale, thereby crafting an open, cooperative, and sharing-centric AI ecosystem

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Within this ecosystem, Honor seeks not only to upgrade its hardware for enhanced AI processing capabilities and interactive functionalities but also to closely collaborate with software developers, content creators, and research institutions worldwide to roll out a diverse range of AI applications and services.


For example, in the smart mobility sector, Honor’s devices can have deep integration with automotive manufacturers’ intelligent systems, offering features such as remote vehicle control, smart navigation, and autonomous driving assistance to provide users with a safer, more convenient travel experienceIn the smart home arena, Honor’s devices can seamlessly connect with various smart appliances, allowing users to effortlessly control lighting, temperature, and other devices through voice commands or mobile apps, thus crafting a comfortable and intelligent living environmentIn the healthcare domain, Honor’s terminal devices can be equipped with diverse health monitoring applications that track users’ health status in real time and provide personalized health recommendations and services based on data insights.

Beyond product development, Honor also intends to innovate its business models by leveraging AI technologyThrough data analytics and AI algorithms, Honor can gain profound insights into user behaviors and preferences, facilitating precise marketing and personalized recommendationsFurthermore, by partnering with various collaborators, Honor plans to explore innovative business models like shared economies and subscription services to offer users more flexible and diverse consumer choices.

Ultimately, Honor’s Alpha strategy transcends mere technological advancements; it embodies an ecological and commercial vision

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